“What kind of skincare product is CellNew Plus?”
“How can I purchase CellNew’s HQ Series?”
If you have been wondering about these questions, read on.
CellNew Plus is a skincare brand formulated with skin-protective and moisturizing ingredients, making it suitable even for sensitive or dry skin types.
“CellNew,” on the other hand, is the predecessor brand of CellNew Plus and has been discontinued. As a result, the CellNew HQ Series will no longer be available for purchase once current stock runs out.
On this page, we explain the features of CellNew Plus and the types of products available, so please read through to the end.
At our clinic, we propose treatment plans tailored to each individual patient and provide care focused on results. We take the time to listen carefully to your concerns and symptoms, so please book a consultation using the button below.
Table of Contents
- 1 What Is CellNew Plus? A Skincare Brand Based on Cosmetic Dermatology
- 2 What Can CellNew Plus Products Do? Supporting Improvement of Pigmented Spots & Acne
- 3 Two Types of CellNew Plus | Choose According to Your Needs
- 3.1 Type ① CellNew Plus Basic | Addressing Common Skin Concerns
- 3.2 Type ② CellNew Plus DR | Formulated with Glycolic Acid and Retinol
- 4 CellNew Plus Basic Products
- 4.1 UV Cream / UV Cream BB | Sunscreen
- 4.2 CellNew Plus Washing Foam | Facial Cleanser
- 4.3 CellNew Plus Moisture Lotion | Toner
- 4.4 CellNew Plus Moisture Cream | Moisturizing Cream
- 4.5 CellNew Plus Peeling Soap | Soap Bar
- 4.6 CellNew Plus Cleansing Oil Gel | Makeup Remover
- 5 CellNew Plus DR Products
- 5.1 CellNew Plus DR GA Lotion | Glycolic Acid Toner
- 5.2 CellNew Plus DR VA Essence | Retinol Serum
- 6 Has CellNew Been Discontinued? The HQ Series Is No Longer Available for Purchase
- 7 Can CellNew Be Purchased at Pharmacies or Online? How to Buy
- 8 What Is the Difference Between CellNew and NOV? NOV Is a Low-Irritation Skincare Line
- 9 Summary: Consult a Medical Professional to Use These Products Correctly
What Is CellNew Plus? A Skincare Brand Based on Cosmetic Dermatology

CellNew Plus is a skincare brand sold by Tokiwa Yakuhin.
One of the defining features of CellNew Plus is that it is gentle enough for compromised skin.
After laser-based aesthetic treatments at a clinic, the skin tends to become dry and red, and is also more susceptible to UV damage. CellNew Plus is formulated to be gentle enough for use on skin that has been sensitized after aesthetic treatments, and is also recommended as a daily skincare option for those with sensitive skin.
All products have undergone allergy testing and non-comedogenic testing. Non-comedogenic testing verifies that a product is unlikely to cause comedones — the clogged pores that can lead to acne.
For these reasons, CellNew Plus may be a suitable choice for those with skin that is prone to irritation or breakouts.
What Can CellNew Plus Products Do? Supporting Improvement of Pigmented Spots & Acne

Below is an overview of CellNew Plus products and their primary benefits.
| Benefit | Products |
|---|---|
| Helping to address dryness and redness after aesthetic treatments | Facial cleanser, toner, sunscreen |
| Supporting improvement of pigmented spots, dullness, and uneven skin tone | Soap, moisturizing lotion, sunscreen, foundation |
| Helping to address loss of firmness and dryness | Moisturizing cream, toner, targeted serum |
| Supporting improvement of acne and uneven skin texture | Makeup remover, soap, toner |
CellNew Plus offers a range of products that can be selected according to your individual skin concerns.
Two Types of CellNew Plus | Choose According to Your Needs

CellNew Plus is available in the following two types.
- CellNew Plus Basic
- CellNew Plus DR
Below, we explain the features of each type in detail.
Type ① CellNew Plus Basic | Addressing Common Skin Concerns
CellNew Plus Basic is recommended for those experiencing skin concerns or those with sensitive skin.
CellNew Plus Basic offers a wide range of products, including toners, facial cleansers, and sunscreens.
For example, even within the toner, lotion, and cream categories, each product contains different active ingredients and targets different aspects of skin care, allowing you to choose products that best match your particular skin concerns.
Type ② CellNew Plus DR | Formulated with Glycolic Acid and Retinol
Unlike CellNew Plus Basic, CellNew Plus DR is formulated with a greater concentration of active ingredients.
CellNew Plus DR contains ingredients not found in the Basic line, such as glycolic acid and retinol.
| Glycolic Acid | An ingredient that helps maintain skin softness |
|---|---|
| Retinol | An ingredient that may help support skin firmness and elasticity |
CellNew Plus DR is a line focused on caring for skin firmness and softness.
For this reason, it is recommended to use CellNew Plus DR in combination with CellNew Plus Basic.
CellNew Plus Basic Products

The main CellNew Plus Basic products include the following six items.
- UV Cream / UV Cream BB
- CellNew Plus Washing Foam
- CellNew Plus Moisture Lotion
- CellNew Plus Moisture Cream
- CellNew Plus Peeling Soap
- CellNew Plus Cleansing Oil Gel
Below, we explain each of the six CellNew Plus Basic products in detail.
UV Cream / UV Cream BB | Sunscreen
UV Cream is CellNew Plus’s sunscreen, while UV Cream BB is a tinted sunscreen foundation.
The key features of each are as follows.
| UV Cream | Formulated with Sodium Hyaluronate, Vitamin E, and Vitamin C & E derivatives |
|---|---|
| UV Cream BB | Helps cover redness, dullness, and uneven skin tone after treatment |
Both UV Cream and UV Cream BB offer UV protection and are designed to be easily removed with soap.
UV Cream contains hyaluronic acid and three types of vitamins, which may provide strong moisturizing benefits.
UV Cream BB, on the other hand, is recommended for those looking to cover skin concerns such as redness and dullness.
CellNew Plus Washing Foam | Facial Cleanser
CellNew Plus Washing Foam is a foaming facial cleanser from the CellNew Plus line.
Its dense, rich lather helps remove excess dirt and sebum while minimizing friction during cleansing. It is gentle on the skin, making it suitable for use even after aesthetic treatments.
It also contains Sodium Hyaluronate and Vitamin B2, which may help support moisture retention.
CellNew Plus Moisture Lotion | Toner
CellNew Plus Moisture Lotion is the toner from the CellNew Plus line. Its slightly viscous texture helps deliver moisture to dry skin.
It is formulated with moisturizing ingredients such as Sodium Hyaluronate and Glyceryl Glucoside, as well as Squalane, a skin-protective ingredient. These help protect sensitized, post-treatment skin that is prone to dryness.
CellNew Plus Moisture Cream | Moisturizing Cream

CellNew Plus Moisture Cream is the moisturizing cream from the CellNew Plus line.
Formulated with Vitamin A derivative and Coenzyme Q10, it may help support skin firmness and reduce the appearance of fine lines.
It also contains moisturizing ingredients such as Sodium Hyaluronate and Sodium Lactate, along with skin-protective ingredients including Squalane and Petrolatum, helping to protect post-treatment skin that is sensitive and prone to dryness.
CellNew Plus Peeling Soap | Soap Bar
CellNew Plus Peeling Soap is a soap bar from the CellNew Plus line.
The active ingredients citric acid and salicylic acid provide a “mild peeling action” that may help improve the appearance of dead skin cell buildup and clogged pores. This can support a smoother, more radiant-looking complexion.
Additionally, by gently removing dead skin cells, the mild peeling action may help toners and lotions absorb more effectively. For this reason, it is recommended to use this product before applying your daily toner or lotion.
CellNew Plus Cleansing Oil Gel | Makeup Remover
CellNew Plus Cleansing Oil Gel is the makeup remover from the CellNew Plus line.
The oil gel has a cushioning texture that reduces friction, helping to remove makeup while minimizing stress on the skin.
It is also formulated with moisturizing ingredients such as Sodium Hyaluronate and Vitamin B2, making it a good choice for post-treatment skin that tends to be dry.
CellNew Plus DR Products

The CellNew Plus DR line includes the following two products.
- CellNew Plus DR GA Lotion
- CellNew Plus DR VA Essence
Below, we explain each of the two CellNew Plus DR products in detail.
CellNew Plus DR GA Lotion | Glycolic Acid Toner
CellNew Plus DR GA Lotion is a toner formulated with glycolic acid.
It is recommended for those experiencing the following skin concerns.
- Rough or coarse skin texture
- Lack of skin firmness
- Dullness caused by dryness
Glycolic acid and lactic acid may help smooth the appearance of rough, textured skin.
Regular application may also help subsequent lotions and creams blend more easily, supporting better absorption of moisturizing ingredients.
CellNew Plus DR VA Essence | Retinol Serum
CellNew Plus DR VA Essence is a retinol-based serum that can be used for targeted care of specific areas of concern.
It is recommended for those experiencing the following skin concerns.
- Lack of skin firmness
- Signs of aging around the eyes and mouth, such as dryness and loss of firmness
Retinol and Coenzyme Q10 in the formula may help support a firmer-looking complexion.
The serum’s adherent texture allows it to stay in place on targeted areas, making it suitable for intensive care of areas prone to loss of firmness, such as around the eyes and mouth.
Has CellNew Been Discontinued? The HQ Series Is No Longer Available for Purchase

“CellNew,” the predecessor brand of CellNew Plus, has been discontinued, and sales will end once existing stock is depleted.
CellNew was a functional cosmetic line, and like CellNew Plus, it had undergone non-comedogenic testing and was formulated to be unlikely to cause breakouts.
The discontinued CellNew products are as follows.
| Basic Care | ・CellNew Cleansing Gel ・CellNew Washing Cream ・CellNew Moisture Lotion EX ・CellNew Moisture Milk EX ・CellNew UV Cream |
|---|---|
| Special Care | ・CellNew Soap ・CellNew GA Lotion ・CellNew White Essence ・CellNew Wrinkle Cream |
| Deodorant Care | ・CellNew Deodorant Cream |
| HQ Series | ・HQ Concealer ・HQ Stick Clear |
Among these, the HQ Series contains hydroquinone, an ingredient that may help improve the appearance of pigmented spots and is also used for aftercare following laser and other aesthetic treatments.
However, due to hydroquinone’s potency, the HQ Series is not available over the counter. It must be prescribed by a medical institution that holds stock.
Can CellNew Be Purchased at Pharmacies or Online? How to Buy
Some of you may be wondering, “Where can I buy CellNew Plus?”
CellNew Plus is only available through medical institutions — it cannot be purchased at pharmacies, drugstores, or other retail outlets. It is also not available through online retailers such as Amazon or Rakuten.
To find a medical institution that carries CellNew Plus, please refer to the official CellNew Plus website.
What Is the Difference Between CellNew and NOV? NOV Is a Low-Irritation Skincare Line

In addition to CellNew Plus, Tokiwa Yakuhin also offers another skincare brand called NOV.
The key difference between NOV and CellNew Plus lies in the level of skin irritation. NOV is formulated to be less irritating than CellNew Plus, making it more suitable for those with particularly sensitive skin.
The purchasing options also differ between the two. CellNew Plus is sold exclusively through medical institutions, so it can only be purchased at authorized clinics or healthcare facilities.
NOV, on the other hand, is available at pharmacies and drugstores. If you are looking for a low-irritation skincare product suitable for delicate skin, you may want to consider trying NOV first.
Summary: Consult a Medical Professional to Use These Products Correctly

CellNew Plus is formulated with skin-protective and moisturizing ingredients, making it suitable for daily skincare even for those with sensitive skin.
The key features of CellNew Plus are as follows.
- May help support improvement of pigmented spots and acne
- A range of products available to address different skin concerns
- Suitable for use on sensitive, post-treatment skin following aesthetic procedures
- Available exclusively through authorized medical institutions
CellNew Plus cannot be purchased at pharmacies or drugstores, and is not available through online retailers.
If you are interested in purchasing CellNew Plus, please contact a medical institution that carries the product.
At our clinic, we propose treatment plans tailored to each individual patient and provide care focused on results. We take the time to listen carefully to your concerns and symptoms, so please book a consultation using the button below.